Kim against KKW

14 October 2019

Late August, reality star Kim Kardashian West filed an opposition at the U.S. Patent and Trademark Office (USPTO) opposing a Chinese company’s trademark registration for the initials ‘KKW’.

The trademark was applied for products including boom boxes, mobile phone cases, headphones, sunglasses and megaphones.

Kim Kardashian West reportedly said that the mark would infringe, cause confusion and dilute the distinctiveness of a number of her existing trademarks, ‘Kim Kardashian West’ and ‘KKW’.

Kim Kardashian West and KKW are the brands associated with the beauty brand she launched in 2017.

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