--- title: Night Noodle Naming No-No! description: A New Zealand district’s first Night Noodle Market had its one night of fame because the Ashburton District Council got a bit tangled around the ... image: https://news.knijff.com/hubfs/Uitgelicht%20Noodles.png --- [![Knijff Trademark attorneys](https://news.knijff.com/hs-fs/hubfs/2023%20Knijff%20logo/Knijff-logo-blauw-transparant.png?width=400&height=94&name=Knijff-logo-blauw-transparant.png "Knijff Trademark attorneys")](https://www.knijff.com) - [NL](https://www.knijff.nl/) - [+31 294 490 900](tel:0031294490900) - [CONTACT](https://info.knijff.com/contact) - MENU - - [SERVICES](https://www.knijff.com/services/) - [Strategic services](https://www.knijff.com/services/strategic-services/) - [Trademark search](https://www.knijff.com/services/trademark-search/) - [Trademark protection](https://www.knijff.com/services/trademark-protection/) - [Trademark watching](https://www.knijff.com/services/trademark-watching/) - [Trademark infringement](https://www.knijff.com/services/trademark-infringement) - [Other services](https://www.knijff.com/services/other-services/) - [OUR ATTORNEYS](https://www.knijff.com/our-attorneys/) - [THINKTANK](https://www.knijff.com/thinktank/) - [ABOUT US](https://www.knijff.com/about-us/) - [About Knijff](https://www.knijff.com/about-us//#about-knijff) - [Knijff and diversity, equality & inclusion](https://www.knijff.com/about-us//#diversity) - [Social responsibility](https://www.knijff.com/about-us//#social) - [The Knijff group](https://www.knijff.com/about-us/#knijff-group) - [What makes Knijff so powerful?](https://www.knijff.com/about-us/#knijff-powerful) - [How we operate?](https://www.knijff.com/about-us/#operate) - [Our clients](https://www.knijff.com/about-us/#our-clients) - [Events](https://www.knijff.com/about-us/#events) - [EXPERTISE](https://www.knijff.com/expertise/) - [Music](https://www.knijff.com/expertise/music/) - [Horticulture](https://www.knijff.com/expertise/horticulture/) - [Pharmacy](https://www.knijff.com/expertise/pharmacy/) - [Metaverse](https://www.knijff.com/expertise/metaverse/) - [FAQ](https://www.knijff.com/faq/) - [NEWS & BLOG](https://news.knijff.com) - [MY KNIJFF](https://www.knijff.com/my-knijff/) - [HOME](https://www.knijff.com/) - [SERVICES](https://www.knijff.com/services/) - [Strategic services](https://www.knijff.com/services/strategic-services/) - [Trademark search](https://www.knijff.com/services/trademark-search/) - [Trademark protection](https://www.knijff.com/services/trademark-protection/) - [Trademark watching](https://www.knijff.com/services/trademark-watching/) - [Trademark infringement](https://www.knijff.com/services/trademark-infringement) - [Other services](https://www.knijff.com/services/other-services/) - [OUR ATTORNEYS](https://www.knijff.com/our-attorneys/) - [THINKTANK](https://www.knijff.com/thinktank/) - [ABOUT US](https://www.knijff.com/about-us/) - [About Knijff](https://www.knijff.com/about-us//#about-knijff) - [Knijff and diversity, equality & inclusion](https://www.knijff.com/about-us//#diversity) - [Social responsibility](https://www.knijff.com/about-us//#social) - [The Knijff group](https://www.knijff.com/about-us/#knijff-group) - [What makes Knijff so powerful?](https://www.knijff.com/about-us/#knijff-powerful) - [How we operate](https://www.knijff.com/about-us/#operate) - [Our clients](https://www.knijff.com/about-us/#our-clients) - [Events](https://www.knijff.com/about-us/#events) - [EXPERTISE](https://www.knijff.com/expertise/) - [Music](https://www.knijff.com/expertise/music/) - [Horticulture](https://www.knijff.com/expertise/horticulture/) - [Pharmacy](https://www.knijff.com/expertise/pharmacy/) - [Metaverse](https://www.knijff.com/expertise/metaverse/) - [FAQ](https://www.knijff.com/faq/) - [NEWS](https://www.knijff.com/news/) - [Legal nieuws](https://www.knijff.com/news/legal-news/) - [Blog](https://blog.knijff.com) - [MY KNIJFF](https://www.knijff.com/my-knijff/) [Home](https://www.knijff.nl) / [News & blog](https://news.knijff.com) / Night Noodle Naming No-No! # Night Noodle Naming No-No! 28 September 2023 - [Infringement](https://news.knijff.com/tag/infringement) - [Trademarks](https://news.knijff.com/tag/trademarks) A New Zealand district’s first Night Noodle Market had its one night of fame because the Ashburton District Council got a bit tangled around the market’s name. Turns out, “Night Noodle Market” is actually a trademark owned by media conglomerate Stuff Events. Who knew? Certainly not the council. After receiving a letter from Stuff’s legal team, Jane Donaldson, the council’s compliance office, mused about coming up with a new, sizzling name for any sequel nights. With around 5,000 hungry souls showing up, the market was such a hit that there was talk of making it a regular night event. This goes to show that even for something seemingly mundane as a night market, it is recommended to conduct a trademark search. Ashburton District Council is now forced to come up with a new name.  ![Beeld bij tekst-Sep-25-2023-07-45-33-8986-AM](https://news.knijff.com/hs-fs/hubfs/Beeld%20bij%20tekst-Sep-25-2023-07-45-33-8986-AM.jpg?width=719&height=776&name=Beeld%20bij%20tekst-Sep-25-2023-07-45-33-8986-AM.jpg)     #### Share this post ### author Erwin Haüer A creative, musical, photographing and designing trademark afficionado. That’s Erwin Haüer in a nutshell. With a keen eye for detail, he always comes up with creative yet pragmatic solutions clients can immediately put to use. ##### [More about author Erwin Haüer](https://www.knijff.com/our-attorney/erwin-hauer/) ## DOES YOUR TRADEMARK NEED ATTENTION? Would you like more information about protecting your trademark? 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