Jüst do it (yourself)!

16 May 2023

What happens when you combine Nike and Ikea? Well, you get "Nikea," a conceptual collaboration by artist Victor Martens. With a tagline that reads "Jüst do it yourself," this blend of the two cult brands is cleverly found. It's not the first time we've seen an artist partner up famous brands.

Martens' creation includes a pair of "Nike Dünks" in the recognizable yellow and blue hues of Ikea. The packaging is a kraft box, with the "Nikea" logo on top and the blue and yellow colors circling the outer rim. It's a design that reflects the quintessential elements of both brands perfectly.

Who knows, maybe we'll see a "Nikea" furniture line next?

© photos Victor Martens

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