--- title: Jüst do it (yourself)! description: What happens when you combine Nike and Ikea? Well, you get ''Nikea,'' a conceptual collaboration by artist Victor Martens. With a tagline that reads... image: https://news.knijff.com/hubfs/Uitgelicht-3.png --- [![Knijff Trademark attorneys](https://news.knijff.com/hs-fs/hubfs/2023%20Knijff%20logo/Knijff-logo-blauw-transparant.png?width=400&height=94&name=Knijff-logo-blauw-transparant.png "Knijff Trademark attorneys")](https://www.knijff.com) - [NL](https://www.knijff.nl/) - [+31 294 490 900](tel:0031294490900) - [CONTACT](https://info.knijff.com/contact) - MENU - - [SERVICES](https://www.knijff.com/services/) - [Strategic services](https://www.knijff.com/services/strategic-services/) - [Trademark search](https://www.knijff.com/services/trademark-search/) - [Trademark protection](https://www.knijff.com/services/trademark-protection/) - [Trademark watching](https://www.knijff.com/services/trademark-watching/) - [Trademark infringement](https://www.knijff.com/services/trademark-infringement) - [Other services](https://www.knijff.com/services/other-services/) - [OUR ATTORNEYS](https://www.knijff.com/our-attorneys/) - [THINKTANK](https://www.knijff.com/thinktank/) - [ABOUT US](https://www.knijff.com/about-us/) - [About Knijff](https://www.knijff.com/about-us//#about-knijff) - [Knijff and diversity, equality & inclusion](https://www.knijff.com/about-us//#diversity) - [Social responsibility](https://www.knijff.com/about-us//#social) - [The Knijff group](https://www.knijff.com/about-us/#knijff-group) - [What makes Knijff so powerful?](https://www.knijff.com/about-us/#knijff-powerful) - [How we operate?](https://www.knijff.com/about-us/#operate) - [Our clients](https://www.knijff.com/about-us/#our-clients) - [Events](https://www.knijff.com/about-us/#events) - [EXPERTISE](https://www.knijff.com/expertise/) - [Music](https://www.knijff.com/expertise/music/) - [Horticulture](https://www.knijff.com/expertise/horticulture/) - [Pharmacy](https://www.knijff.com/expertise/pharmacy/) - [Metaverse](https://www.knijff.com/expertise/metaverse/) - [FAQ](https://www.knijff.com/faq/) - [NEWS & BLOG](https://news.knijff.com) - [MY KNIJFF](https://www.knijff.com/my-knijff/) - [HOME](https://www.knijff.com/) - [SERVICES](https://www.knijff.com/services/) - [Strategic services](https://www.knijff.com/services/strategic-services/) - [Trademark search](https://www.knijff.com/services/trademark-search/) - [Trademark protection](https://www.knijff.com/services/trademark-protection/) - [Trademark watching](https://www.knijff.com/services/trademark-watching/) - [Trademark infringement](https://www.knijff.com/services/trademark-infringement) - [Other services](https://www.knijff.com/services/other-services/) - [OUR ATTORNEYS](https://www.knijff.com/our-attorneys/) - [THINKTANK](https://www.knijff.com/thinktank/) - [ABOUT US](https://www.knijff.com/about-us/) - [About Knijff](https://www.knijff.com/about-us//#about-knijff) - [Knijff and diversity, equality & inclusion](https://www.knijff.com/about-us//#diversity) - [Social responsibility](https://www.knijff.com/about-us//#social) - [The Knijff group](https://www.knijff.com/about-us/#knijff-group) - [What makes Knijff so powerful?](https://www.knijff.com/about-us/#knijff-powerful) - [How we operate](https://www.knijff.com/about-us/#operate) - [Our clients](https://www.knijff.com/about-us/#our-clients) - [Events](https://www.knijff.com/about-us/#events) - [EXPERTISE](https://www.knijff.com/expertise/) - [Music](https://www.knijff.com/expertise/music/) - [Horticulture](https://www.knijff.com/expertise/horticulture/) - [Pharmacy](https://www.knijff.com/expertise/pharmacy/) - [Metaverse](https://www.knijff.com/expertise/metaverse/) - [FAQ](https://www.knijff.com/faq/) - [NEWS](https://www.knijff.com/news/) - [Legal nieuws](https://www.knijff.com/news/legal-news/) - [Blog](https://blog.knijff.com) - [MY KNIJFF](https://www.knijff.com/my-knijff/) [Home](https://www.knijff.nl) / [News & blog](https://news.knijff.com) / Jüst do it (yourself)! # Jüst do it (yourself)! 16 May 2023 - [General](https://news.knijff.com/tag/general) - [Trademarks](https://news.knijff.com/tag/trademarks) What happens when you combine Nike and Ikea? Well, you get "Nikea," a conceptual collaboration by artist Victor Martens. With a tagline that reads "Jüst do it yourself," this blend of the two cult brands is cleverly found. It's not the first time we've seen an artist partner up famous brands. Martens' creation includes a pair of "Nike Dünks" in the recognizable yellow and blue hues of Ikea. The packaging is a kraft box, with the "Nikea" logo on top and the blue and yellow colors circling the outer rim. It's a design that reflects the quintessential elements of both brands perfectly. Who knows, maybe we'll see a "Nikea" furniture line next? © photos Victor Martens ![Beeld bij tekst EN](https://news.knijff.com/hs-fs/hubfs/Beeld%20bij%20tekst%20EN.png?width=716&height=358&name=Beeld%20bij%20tekst%20EN.png)   #### Share this post ### author Erwin Haüer A creative, musical, photographing and designing trademark afficionado. That’s Erwin Haüer in a nutshell. With a keen eye for detail, he always comes up with creative yet pragmatic solutions clients can immediately put to use. ##### [More about author Erwin Haüer](https://www.knijff.com/our-attorney/erwin-hauer/) ## DOES YOUR TRADEMARK NEED ATTENTION? Would you like more information about protecting your trademark? 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